Principal and responsible for all content

Eggele GmbH
Via San Silvestro 13
39038 San Candido
Phone: +39 0474 966 724
Fax: +39 0474 966 688
Email: info@eggele.it
Website: eggele.it
Email PEC: eggele@pec-box.com
Legal representative: Evelyn Rainer
VAT number: 03274800212
Tax number: 03274800212
Recipient code: P62QHVQ

Webdesign/Programming/CMS

With passion by
Consisto srl
Via Brennero 28 / Brennerstraße 28
I-39042 Bressanone / Brixen
South Tyrol - Italy
T. +39 0472 251616
info@consisto.it
www.consisto.it

Photos archive
Drei Zinnen Marketing/M. Kottersteger, www.wisthaler.com - Harald Wisthaler

Texte:

textura. agentur für kommunikation
Anna-Maria Stiefmüller
www.textura.at
agentur@textura.at
0043 676 4373232


It is expressly pointed out that we have no influence whatsoever on the content or design of pages linked from this website. We therefore assume no liability or guarantee for the content of the linked pages. We expressly dissociate ourselves from the opinions expressed on these pages, as these cannot always correspond to our opinion.

Mandatory information according to the EU-Regulation N. 524/2013 of the European Parliament and of the Council Platform for online dispute resolution for consumer disputes (ODR) to the European Commission: https://ec.europa.eu/consumers/odr/

Digital Marketing & Marketing Automation for Hotels
ADDITIVE Srl
Game changing hospitality marketing on autopilot
Zona Industriale 1/5 - Eurocenter
I - 39011 Lana
South Tyrol / Italy
Tel +39 0473 538800
E-Mail info@additive.eu
www.additive.eu

As an advertising agency for hotels, ADDITIVE has been supporting renowned businesses in the field of hotel online marketing since 2005 with the first online marketing system based on data and marketing automation for hotels. The results are more direct bookings and turnover, as well as transparently measurable marketing and sales success through innovative hotel marketing software in the areas of marketing and sales automation for hotels with ADDITIVE+ MARKETING AUTOMATION, innovative newsletter and hotel e mail marketing with ADDITIVE+ NEWSLETTER and voucher and coupon marketing with ADDITIVE+ VOUCHERS.

Data protection and GDPR compliance are of central importance to ADDITIVE in the development of new software solutions, further information can be found on this website under Privacy or Data Protection.


ADDITIVE+ LANDINGPAGE - Online Marketing and Landing Pages
Beside our website we do also operate optimized landing pages for means of hotel online marketing. To process your request, reservation, order, activation, registration or the transmission of other contact forms on our website as well as to save and store your data we use cloud services, CRM systems and software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”), our partner in the field of hotel digital marketing. The adequate level of data protection is based on data processing agreements with the respective company.

Our landing pages use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics enables website operators to analyse the user behavior of the visitors. The information about the user behavior is transmitted to and stored by Google on its servers.

Your IP address is collected but immediately anonymised (for example by deleting the last 8 bits). As a result the geolocation data is less accurate.

You can prevent the data collection connected to your use of our online services through cookies and the processing of this data by Google, by installing the browser-plugin available at the following link:
https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh

ADDITIVE has an insight into data gathered through Google Analytics. This data will be used only to analyse the use of our websites and to evaluate our marketing and distribution strategies.

Our website and landing pages also use functions provided by ADDITIVE for the multi-channel monitoring of the use of our websites as well as marketing and distribution strategies like landing pages, newsletter and social media presence. Information about your visits and submitted forms on our websites are also transmitted to ADDITIVE in order to evaluate and optimize our marketing and sales measures.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.

Our objective in accordance with the GDPR (legitimate interests) is the improvement of our products and services and our web presence through the analysis of the use of our website as well as marketing and distribution strategies.

Our website and our landing pages also use remarketing functions provided by Google Inc. (“Google”) and by Meta Platforms Inc. (“Meta”). Therefore, Meta and Google will know that you have visited our website. This way visitors of our website and of our landing pages will find ads adapted to their interests on Google’s advertising platforms and on the social media platforms Facebook and Instagram.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) of the GDPR.

When you visit our landing pages a banner will inform you about the use of cookies for remarketing functions. If you continue using the website or click on the respective button you consent to the use of cookies. You can deny your consent anytime, by visiting the page containing the cookie information and denying the use in the banner that will be displayed.


ADDITIVE+ MARKETING AUTOMATION - Direct Marketing
In order to increase customer loyalty and to sell our services and additional services we use hotel online marketing software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”) within the field of hotel marketing automation. Therefore your data, which we gather and process in connection with your request, reservation, order, activation, registration or the transmission of other contact forms on our website, will be analysed and used to provide you with automatically generated offers for our services and additional services. Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.

You can deny the use of your data for this purpose anytime by clicking on the “unsubscribe” link in the respective message.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.

Our objective in accordance with the GDPR (legitimate interests) is the prevention of competitive disadvantages, the increase in brand awareness and the maximisation of our economic success through an optimal use of the acquired contacts.


ADDITIVE+ VOUCHERS
On our website you have the possibility to buy vouchers by using the integrated voucher software. To process your purchase and to save and store your data we use software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”) in the context of voucher marketing. Through the use of these services and systems your data will be processed and stored in the EU.

The data you provide is required to fulfil the contract or to carry out pre-contractual measures. Without this data we cannot conclude a contract with you. The data will not be transferred to an outside third party, except for your credit card data which will be transferred to the payment provider and to our tax accountant to fulfil our tax obligations.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) and/or lit b (processing necessary for the performance of a contract) of the GDPR.


ADDITIVE+ NEWSLETTER
On our website you have the possibility to subscribe to our newsletter. For the subscription we need your email address and your consent to receive our newsletter through ADDITIVE, our provider for hotel e mail marketing. To provide you with relevant information we also gather and process voluntary information concerning interests, name, date of birth and country/region of origin in our hotel newsletter tool.

After signing up for our newsletter you will receive an email containing a link to confirm the subscription.

Your subscription can be cancelled any time by clicking on the cancellation link in the respective newsletter.

To process your subscriptions and to send our newsletters we use software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”). Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.